The Internet's Next Victim: Advertising

Posted Friday, September 6, 2013 1:30 pm

By: Andrew Leonard | Salon

What the story of AdBlock Plus tells us: The online economy is broken, and won't be easy to fix.

“Everyone agrees that advertising on the Internet is broken,” says Till Faida, CEO of Adblock Plus, creator of by far the most popular ad-blocking software on the Web.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the latest job openings

Post or search jobs now

Latest E&P Exclusive Reporting

The Exchange: Bridging the racial wealth gap

With local news publications vanishing and cities becoming news deserts, changes may need to be made to avoid extinction. In some cases, collaboration with outside non-media entities could be a new lifeline. A project between Deloitte and nine Black-owned local publishers could start a new trend.

Society of Environmental Journalists: Strengthening coverage of the environment, energy, health and the climate

The Society of Environmental Journalists provides multiple support channels for those trying to tell the story of the changing climate. Current Executive Director Aparna Mukherjee says: “SEJ is here to make sure that we are putting resources into the hands of individual journalists and supporting the news outlets that are trying to do more with less.”

Read more E&P Exclusive Stories

Wick Communications Outsources Public Notice Business

In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability. “Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.

Latest (Proudly Printed) Magazine

Latest Marketing Partner Case Studies

How UK’s #4 Iliffe Media monetizes their SMB advertisers with AI and human touch

Explore how Iliffe Media Group uses AI to drive immediate new revenues with "Smart Ads." By offering an affordable, combined print and digital ad package, they turned a significant portion of their small print advertisers into digital clients. This efficient and cost-effective solution generated over 100 new ads per week within 20 days, creating a substantial six- to seven-digit pound revenue opportunity without adding operation overhead to their team. Learn how they bridged the digital gap for small print advertisers (and local sales teams), creating a win-win for both the publisher and advertisers. Don't miss this insightful case study.

How AI is generating millions in turnkey SMB ad revenue across Europe.

In this fast paced, E&P Sponsored Webinar learn how European media companies are generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.

Revolutionizing Newsroom Efficiency: How AI Solutions empower award-winning teams to focus on reporting, not publishing tasks.

Imagine an assistive AI tool that efficiently reformats your newsroom content into various text, audio, and video formats instantly. Not only does it streamline the process, but it also autonomously generates headlines and keywords to optimize SEO performance for your stories. Watch this insightful E&P Sponsored Webinar, where we'll delve into how NOTA is reshaping the landscape of news content creation. Explore their suite of assistive AI tools designed to amplify the impact and reach of human-authored stories.

/casestudies/index.html

Latest Marketing Partner News

Maranatha Broadcasting Company Inc. partners with The Media Audit to enhance local advertising and drive sales

Maranatha Broadcasting Company Inc. (MBC), owners of WFMZ-TV Allentown and WDPN-TV Philadelphia, and The Media Audit have announced a multi-year partnership designed to enhance media and marketing research in the Allentown and Philadelphia markets.

ProImage announces release of NewsWayX v6.2 with time-saving features and production tools

ProImage has announced the release of NewsWayX automated workflow — available in the cloud or installed locally. NewsWayX offers a comprehensive solution for Page and Plate Tracking, Ripping, Imposition and Output management.

See More Partner News

The Internet's Next Victim: Advertising

Comments

Social media reacts to Peyton Manning, Kelly Clarkson on NBC's Paris opening ceremony coverage

NFL players want to modify media’s locker room access for privacy reasons

Michael Stutchbury resigns as editor-in-chief of the Australian Financial Review

VTDigger hires Neal Goswami as managing editor

The Exchange: Bridging the racial wealth gap

Society of Environmental Journalists: Strengthening coverage of the environment, energy, health and the climate

1970s redux: Finding a north star for today's public media

Producing a step-by-step guide to FOIA