'The King of Clickbait' on Covering Uganda

Posted Tuesday, December 30, 2014 10:24 am

By: Jim Romenesko | JimRomenesko.com

In a piece titled “The Virologist,” Andrew Marantz profiles 27-year-old “Internet-media entrepreneur” Emerson Spartz for this week’s New Yorker. Spartz’s specialty is making things go viral; “I’m passionate about virality,” he tells Marantz, adding that “I’m really, really good at writing headlines.”

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'The King of Clickbait' on Covering Uganda

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