The L.A. Times Tries to Differentiate Itself Through Award-Season Analysis with The Envelope

By: Justin Ellis | Nieman Journalism Lab

For all of the pageantry, glamour, and prestige of award season, it can be rather ordinary — even mundane — particularly for the people and companies that cover the trail of celebrity. The pattern’s familiar, from the late-fall buzz to the Christmas prestige releases to the nominations and finally the awards themselves. So, if you’re a news outlet that puts a lot of effort into entertainment, how do you shake things up?