The Measurement Challenge Facing Podcast Advertising

Posted Friday, February 6, 2015 10:55 am

By: Eric Blattberg | Digiday

Apple has been a big factor in the growth of podcasting, but it’s also a major force holding the medium back.

Podcasts reached 65 million monthly unique listeners last month, according to podcast measurement firm RawVoice, which tracks over 25,000 shows.

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The Measurement Challenge Facing Podcast Advertising

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