In early 2025, Project C, an organization that works to equip independent journalists with tools to succeed in the independent creator economy, introduced the News Ecosystem Framework — a visual tool that charts a comprehensive continuum of news industry models.
The aim of the framework was to contextualize creator-model journalism as part of a broader and evolving news ecosystem, and to offer a tool for understanding how audiences are served across different types of providers. See the framework here.
Building on that work, Project C partnered with Northwestern University’s Local News Accelerator at the Medill School of Journalism to apply the Ecosystem framework to the Chicago area and test the model in a specific market.
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