The Media Milestone the Media (Fittingly?) Forgot

Posted
by: Steve Friess | CJR

One decade ago this weekend, millions of iPod owners woke up to a quiet change to the iTunes software they probably didn’t even notice. The really revolutionary updates usually have nice, round numbers—iTunes 3.0 invented the personalized playlist, 4.0 introduced the Music Store, 11.0 gave us iCloud—so it was somehow fitting that even mighty Cupertino didn’t seem to realize they were launching, yet again, a powerful new category of media with iTunes 4.9: Podcasting.

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