'The Money is Real; That's the Problem': Publishers Turn a Blind Eye to Content-Recommendation Ads

Posted Tuesday, November 15, 2016 9:45 am

Lucia Moses | Digiday

Those article recommendation boxes at the bottom of publishers’ article pages have a clickbait problem, which is why prestige publishers Slate and The New Yorker recently removed the modules from their sites and others are reconsidering them. In testing, “it makes people angry,” About.com CEO Neil Vogel said of the content in the modules.

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'The Money is Real; That's the Problem': Publishers Turn a Blind Eye to Content-Recommendation Ads

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