'The New York Times' Announces Online Luxury Real Estate Ad Program

Posted Monday, February 25, 2008 12:00 am

By: E&P Staff NYTimes.com announced today that Great Homes and Destinations, its national real estate online luxury environment, will collaborate with regional newspapers across the country to up-sell their print agate, print display, e-commerce and broker listings onto
NYTimes.com's Real Estate and Great Homes and Destinations classifieds sections.

The Palm Beach Post began running in the section as of February 20.

In addition to the Palm Beach Post, other Times Company's regional newspapers participating in the program include The Sarasota Herald-Tribune, The Times-News in Hendersonville, N.C., The Star-News in Wilmington, N.C. and the Santa Rosa Press Democrat.

The Great Homes site has a searchable database of more than 250,000 real estate listings located in desirable second-home destinations such as Manhattan, Napa Valley, the Hamptons, Cape Cod, Martha's Vineyard, Miami and Florida's Gulf Coast, as well as select locations in Europe.

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'The New York Times' Announces Online Luxury Real Estate Ad Program

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