Disney did it, Netflix is doing it, and now The New York Times is serious about it too: Quit trying to log in with your old coworker’s mom’s email address.
The Times launched Family subscriptions last fall (here). In an earnings call earlier this year, Times CEO Meredith Kopit Levien described the family plans as “the carrot version of password sharing” — a method of inducing people to subscribe. (Home delivery subscribers also get bonus subscriptions to share.)
Now, though, it seems to be stick time: Use the same login on too many devices and you may need to verify with a code sent to email.
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