The New York Times Bets on the Ad Pendulum Swinging Back to Context

Posted Tuesday, April 30, 2019 8:06 am

Max Willens | Digiday

The subscribers-first New York Times cares about its readers’ privacy and is developing its ad strategy accordingly.

On April 29 during its presentation at the 2019 NewFronts, the national news publisher talked up new advertising targeting that allows marketers to target readers using several contextual factors, including their motivations and the topics of the articles readers are viewing.

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The New York Times Bets on the Ad Pendulum Swinging Back to Context

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