Justin Ellis | NiemanLab
If you write online, you know that a final, tedious part of the process is adding tags to your story before sending it out to the wider world. Tags and keywords in articles help readers dig deeper into related stories and topics, and give search audiences another way to discover stories. A Nieman Lab reader could go down a rabbit hole of tags, finding all our stories mentioning Snapchat, Nick Denton, or Mystery Science Theater 3000.
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