The New York Times Gets Into Augmented Reality With A New App

Posted Thursday, January 5, 2017 10:15 am

Lucia Moses | Digiday

Publishers have been jumping on the virtual reality and 360-video bandwagon, but have been slower to harness its cousin, augmented reality.

That’s starting to change now, with The New York Times’ branded content arm, T Brand Studio, creating a project with IBM called “Outthink Hidden,” inspired by “Hidden Figures,” the Fox movie about African-American women working at NASA in the 1960s.

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The New York Times Gets Into Augmented Reality With A New App

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