The New York Times' International Ambitions Hinge On Programmatic Advertising

Posted Wednesday, February 15, 2017 10:15 am

Jessica Davies | Digiday

The New York Times has identified international expansion as one of four key pillars in its ambitious plan to double its digital revenue by 2020.

While digital subscriptions remain a focus, the Times is also on a mission to grow its international programmatic sales operations and has hired programmatic chiefs in the markets where it anticipates the most growth: London and Singapore.

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The New York Times' International Ambitions Hinge On Programmatic Advertising

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