Audio has become central to how New York Times journalists help people understand the world. Since “The Daily” launched in 2017, millions of listeners have turned to it every weekday to make sense of the most important issues of the moment.
Since then, The Times has developed robust and wide-ranging audio programming — cultural criticism, newsmaker interviews, provocative debate — that reaches 20MM listeners each month. In 2020, The Times acquired Serial Productions and Audm, and formed a creative and strategic alliance with “This American Life.”
Now, The Times is working to incorporate that audio journalism into its digital experiences. Today we are beginning recruitment for testers to participate in a new experience called “New York Times Audio.” Curated by Times journalists and editors, “New York Times Audio” is an app that will help listeners engage with the latest news, ideas, criticism and stories that matter to them.
“New York Times Audio” will provide an accessible and authoritative way to understand the world, pulling from Times podcasts, Times articles, premier magazine publishers like New York magazine and Rolling Stone, new audio formats from The Times newsroom and more. The product will also feature the archive of “This American Life,” encompassing 25 years worth of episodes from the iconic show that pioneered a new form of audio narrative journalism.
At the same time, The Times has begun experimenting with programming more signature audio stories into the core news app, adding a new dimension to the Times news experience. Last month, The Times began experimenting with “Listen,” a tab in its news app that features a selection of signature Times stories read aloud by the reporters who wrote them.
“New York Times Audio” will be available as an iPhone app in a private beta. Starting today, The Times is inviting a select number of users to sign up for a chance to participate in the private beta and help make the experience even better. Those who are interested in testing the beta may request an invitation here, though space is limited.
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