The New York Times is Buying The Wirecutter For More Than $30 Million

Posted Tuesday, October 25, 2016 7:52 am

Peter Kafka | recode

The New York Times is buying The Wirecutter, a five-year-old online consumer guide.

The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the transaction.

Brian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth.

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The New York Times is Buying The Wirecutter For More Than $30 Million

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