The New York Times is making about a third of its newsletters subscriber-only

The New York Times sent its first email newsletter back in 2001. Twenty tumultuous industry years later, roughly 15 million people are reading one of the Times’ newsletters each week. Now, the Times says it’s taking about a third of those newsletters and making them available only to subscribers, in a bid to boost the value of a Times subscription — and maybe, just maybe, nudge some of those free newsletter readers into ponying up for a subscription.

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