The New York Times Launches its Parenting Vertical, With an Eye Toward Making it a Subscription Product

Posted Wednesday, May 8, 2019 9:31 am

Laura Hazard Owen | Nieman Lab

Over about five years, The New York Times developed its Cooking product from a bunch of unmonetized recipes floating around its website, to a free website and app, to a paid app and vibrant community. With Parenting, a product launched in beta Wednesday after about a year in development, the Times has similar ambitions.

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The New York Times Launches its Parenting Vertical, With an Eye Toward Making it a Subscription Product

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