The New York Times' New VR Project is for a Movie Studio

Posted Friday, December 11, 2015 7:58 am

Shareen Pathak | Digiday

The New York Times and the Weinstein Company have launched “Carol: Dearest…” the first virtual reality project from the publisher’s native advertising unit for a movie studio — and the first one of its kind that lets viewers control the action. The ad is for the studio’s upcoming movie, “Carol.”

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The New York Times' New VR Project is for a Movie Studio

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