The New York Times Sells Premium Ads Based on How an Article Makes You Feel

Posted Wednesday, April 10, 2019 12:00 pm

Rick Edmonds | Poynter

A year ago, without ceremony, The New York Times piloted ad placements based on the emotions certain articles evoke. “Project Feels” has now generated 50 campaigns, more than 30 million impressions and strong revenue results (the Times declines to specify how much).

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The New York Times Sells Premium Ads Based on How an Article Makes You Feel

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