The New York Times’ Well Blog Gets More Vertical with a Redesign

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By: Justin Ellis | Nieman Journalism Lab

What you might call the verticalization of The New York Times continues today with the relaunch of Well, the healthy-living section edited by Tara Parker-Pope. Like DealBook and Bits before it, Well has grown in prominence enough to get its own branded identity and look — one that stands out from the 60-plus other blogs the Times offers. (Compare its look to The Lede, The Caucus, or India Ink, which all use variations of the standard Timesian blog look).































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