The New Yorker Goes Native

By: Josh Sternberg | Digiday

In January, when the Atlantic ran sponsored content on behalf of Scientology, the media world went apoplectic. Last month, when the New Yorker began experimenting with sponsored content, no one made a peep. Times have changed.

Like many publishers before it — from the digital kids at Gawker and BuzzFeed to the more traditional types at the Atlantic to Forbes — the New Yorker has begun running content on behalf of brands.