The New Yorker Tests Readers’ Willingness to Pay Up

Posted Tuesday, April 5, 2016 7:56 am

Jeffery A. Trachtenberg | The Wall Street Journal

What happens when one of the country’s best-known culture magazines asks readers to pay more to access its profiles, political features and book reviews?

The New Yorker, owned by Condé Nast, has been testing the boundaries of readers’ willingness to pay more as the slump in print ad pages deepens.

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The New Yorker Tests Readers’ Willingness to Pay Up

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