Perhaps you’ve had this experience — no, actually, anyone who’s ever clicked on a social link to a paywalled news site has. You click onto a site that you actually subscribe to, and creak, creak, paywall…password…sigh.
You don’t remember your password — or you’re on your phone and it’s not saved properly there. Either way, some other push notification pops up on your screen, and you decide that reading that article or watching that video just isn’t worth all the effort.
Every time I’ve asked someone about this click-hiccup on Twitter or put it to product and software engineers in newsrooms I visit, I’m told that it’s just a thorny problem that’s too hard to solve. Really hard. Too hard. Super technically sophisticated.
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