The News Topics Driving Today's U.S. Audience Attention in Six Categories

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The news topics driving audience attention look different today than they did in March. Covid-19 affected people in just about every part of their lives. Therefore, it affected the news cycle in almost every ad category.

The initial declaration of the global pandemic sparked a dramatic increase in traffic to publisher sites across the board. That traffic boom has since waned and we’re left with different audience interests.

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