The Newsonomics of 100% Reach

Posted
By: Ken Doctor | Nieman Journalism Lab

You won’t find a “Subscribe” top-level link on The Day’s home page. Rather a top right link offers “Join” and takes you to a membership page offering four prices from $9.99 a month (digital access only) to $22.99 (7-day home delivery plus two digital memberships), with authentication done by Clickshare. There’s also the increasingly common in-between alternative of a Sunday print paper plus digital the rest of the week.

The Day’s new membership-centered program aims to extend the paper’s touch and reach. It can already report modest gains in that reach, but I think the real story here is in its potential and its worldview. Let’s call this the newsonomics of 100% reach.































Comments

No comments on this item Please log in to comment by clicking here