The Newsonomics of Quartz’s — Obsessive — Explainer Business Model

By: Ken Doctor | Newsonomics

Quartz, at the tender age of 19 months, can hardly be considered a father to Vox, FiveThirtyEight, and The Upshot. Clearly, though, it’s a major influence. It marked and followed an explanatory way forward way back in September 2012 (“The newsonomics of Quartz’ business launch”), and its model tells us a lot about this widening field.

Fast innovator Atlantic Media wrote the playbook for Quartz. That playbook almost seemed too fashionable: