The Newsonomics of Telling Your Audience What They Should Do

By: Ken Doctor | Nieman Lab

At WNYC, a public radio station is getting more aggressive about telling people what to do: go vote, get more sleep, stay healthy. What happens when a news outlet starts talking about behavior change?

You should. Two powerful words. If they come from your mother or the government, they pack a particular weight. But what if they come from media? Should media be in the “you should” business?