The Next Step in Engaging Audiences: Personalized News Content Delivery

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Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces. Unfortunately, this had led to increasingly diminishing returns.

Especially considering the consolidation of ownership of newspaper chains and TV networks, many media websites serve the same stories. With little differentiation, there’s little incentive for audiences to choose one over the other.

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