Big screens with real-time traffic data have become ubiquitous in newsrooms. They illustrate how news organizations are becoming more and more interested in tracking audience behavior, as data-informed approaches to decision making previously associated with popular sites like BuzzFeed, Gawker, and The Huffington Post are increasingly central to editorial decision making at upmarket brands like The Guardian, The Wall Street Journal, and Quartz.
How newsrooms use analytics, however varies significantly. Some organizations are very good at making sense of numbers. But most are still only beginning to scratch the surface of what analytics can do for newsrooms.
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