The NowThis Approach to Launching New Facebook Channels

Posted Friday, July 21, 2017 2:00 pm

Lucia Moses | Digiday

If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied.

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The NowThis Approach to Launching New Facebook Channels

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