The NY Times Runs Its First Print Native Ad

Posted Wednesday, November 19, 2014 8:09 am

By: Lucia Moses | Digiday

The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time.

The ad, for Shell, is set to appear in print and online Wednesday, and it’s a far cry from the advertorials of days past.

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The NY Times Runs Its First Print Native Ad

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