The Pivot to Paid Is Bringing Renewed Focus on Automated Personalized Content Tools

Posted Thursday, February 7, 2019 11:00 am

Lucinda Southern | Digiday

More publishers are prioritizing loyalty metrics—time spent, engagement, repeat visits — over raw audience numbers like unique users and pageviews. That’s giving a boost to automated personalization tactics.

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The Pivot to Paid Is Bringing Renewed Focus on Automated Personalized Content Tools

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