The Pivot to Paid Poses Organizational-Chart Challenges for Publishers


Publishers are preaching balancing ads with subscriptions now more than ever, but the models conflict. The ads side wants as much audience as possible, and putting up a paywall or meter inevitably limits ad inventory -- even if the ad side can be mollified a bit by the prospect of more first-party data for targeting.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board