The Politics of Reforming Digital Audience Metrics — Don’t Underestimate the Status Quo

Posted Friday, October 24, 2014 9:47 am

By: Rick Edmonds | Poynter

Long-time critics of imprecise unique visitor and page view metrics like me have had reason to cheer in recent months.

Both the Financial Times and Economist have started to offer advertisers the alternative of rates based on time spent rather than raw traffic numbers.

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The Politics of Reforming Digital Audience Metrics — Don’t Underestimate the Status Quo

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