The Press Association Chooses Attributor to Monitor Its Content Online

Posted Monday, February 25, 2008 12:00 am

By: E&P Staff The Press Association, the national news agency of the UK and Ireland, and Attributor Corporation, provider of the world?s first Web-wide content tracking and analysis platform, announced today that The Press Association has chosen Attributor to provide Web-wide visibility and usage analysis of its content online. It is the first agreement of its kind in the UK.

Attributor?s text monitoring service was officially launched in November 2007. The company?s most recent agreement with The Press Association builds upon its momentum with several major media companies, including The Associated Press, Reuters and Cond?Net, among others.

Attributor will fingerprint and monitor The Press Association?s original text content across the Web and provide insight into how its content appears on the Internet.

Attributor?s tracking service will allow The Press Association to tailor its content to online audiences and monitor the impact of new distribution and syndication services it implements.

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The Press Association Chooses Attributor to Monitor Its Content Online

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