The Print Newspaper’s Still Quite Alive

Newspaper readership is changing, though perhaps not as fast as you might imagine.

Print is far from dead, contrary to what many believe. The greatest share of newspapers’ readers remains in print, even though mobile is increasing at a fast rate.

A new study from Nielsen examines newspaper readership across all media, and it finds that more than half of newspapers’ audience is exclusively in print. And while much of that readership skews older, print is still preferred among a sizable share of younger readers. In any given week, 38 percent of 18-34s and 44 percent of 35-54s read a print newspaper.

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