Ten years ago, web developer Adrian Holovaty wrote an article making the case for newspapers changing their story-centric view of the world for a data-centric one.
Today, data journalism teams have become a permanent fixture in many newsrooms, and many journalism schools now teach data skills.
But is this enough to make data reporting an integral part of journalism, or does is still remain "a thing," a specialism of newsroom "unicorns"?
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