The rate of pay-TV's decline is slowing

For the first time since 2017, pay-TV subscriptions actually grew quarter over quarter, adding 303,000 net new subscribers in the most recent period, according to new data from equity research firm MoffettNathanson.

Why it matters: It offers hope that the live video subscription business can survive longer than expected, but only if video providers are willing to offer streaming bundles with their cable and satellite packages.

Zoom in: The rate of decline for pay-TV subscriptions has actually slowed over the past five quarters, which serves as proof that last quarter's spike wasn't just a fluke.

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