The Real Threat to Traditional Media: Gen Z

There’s a perception among advertisers, as well as media people, that Millennials could well be the death of traditional media.

They are, after all, the first digital generation, growing up in an age of Netflix instead of NBC. They’re also the ones cutting the cord and abandoning magazines and newspapers in droves.

But as it turns out, traditional media may have more to fear from Gen Z, people born in the 1990s, than Millennials.

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