No one wears one hat in digital media, particularly in the fast-changing (and growing) field of video. Gone are the days when video production meant either recording or editing. Instead, producing video has expanded into the realms of reporting, producing and crafting distribution strategies specific to each big platform. It’s the one-man band model, but for video.
Quartz, for example, calls its video production people “video journalists” and expects them to script, report, shoot, edit and chop up their videos for multiple platforms. Vox, too, wants a lot from its video producers, who in the Snapchat age are pulled into ideation, reporting, production (including graphics) and distribution as well.
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