Publishers now have a range of platforms to choose from, beyond their own websites and apps, to get digital content in front of consumers. Facebook hosts publishers’ content on Instant Articles, Apple is pushing out stories through its News app and Snapchat is showcasing media outlets’ videos and articles on its Discover feature.
But with new options, come new headaches. As publishing companies grapple with these emerging platforms and strive to understand how they can best be used to help their businesses, a new job function is rapidly being created: the platform relationship specialist.
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