The Seattle Times is Making it Everyone’s Job to Grow Digital Subscribers


One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for a hack week.

In an off-white conference room with exposed ductwork and windows looking out on Seattle’s Denny Way, the product, software development and user experience teams scribbled ideas onto big neon yellow and orange sticky notes.


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