The Secret Cost of Pivoting to Video

Posted Tuesday, September 26, 2017 1:20 pm

Heidi Moore | CJR

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism.

That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South Park episode:

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The Secret Cost of Pivoting to Video

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