The Secret to Going Viral: It's All About Culture

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By: Jared Keller | The Atlantic

For many, going viral is the high point of their online life cycle. For media companies, it may soon be their primary source of subsistence. 

The end of 2011 suggested as much: social media outpaced search as a top online activity last year, and Google's decision to incorporate Google+ information into search results indicates an increasing emphasis on sharing and social referrals by major Internet companies. For media outlets, this indicates an increasingly disrupted future, where websites lose their appeal as stand-alone content destinations.































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