By: Chris Smith | Digiday
When it comes to being a mobile-first publisher, many leap immediately to design. Not so at top British news group Trinity Mirror. Its journey to making mobile work started with fixing its content management system.
Trinity Mirror, the publisher of national newspapers like the Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail, as well as regional dailies, sees over half its traffic from mobile devices. To catch up to its audiences, the company has overhauled its CMS in order to force its journalists and designers to think mobile, and to give them tools to make sure all they do is mobile friendly.
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