The Soft Approach Won't Work, and Other Things We Learned About Ad Blocking

Posted Friday, March 11, 2016 9:46 am

Lucinda Southern | Digiday

Better advertising won’t solve the problem

Ad blocking is the result of bad ads, but making better advertising won’t address the cause of the problem, according to Stefan Betzold, managing director of Bild. Publishers are still penalized by bad ads across the Internet that are prompting people to install ad blockers.

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The Soft Approach Won't Work, and Other Things We Learned About Ad Blocking

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