On Sunday, The Star Tribune announced a big change in its name. And lucky for all of us, it wasn’t to something cringe-inducing, a la Tronc, but rather a name to reflect its expanding ambitions.
“Our decision to add Minnesota to our name is a commitment to expand our work across our state, a direction we chose after two statewide tours and hundreds of conversations with our fellow Minnesotans,” wrote CEO and publisher Steve Grove in a reintroduction letter.
The expansion is surprising if you’ve been following the contraction of local newspapers in the last decade. It’s not surprising if you’ve been following The Star Tribune.
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