The Sun’s Branded-Content Play: Newsroom Metabolism

Posted Monday, August 14, 2017 11:45 am

Lucinda Southern | Digiday

In the increasingly competitive space of branded content, The Sun is trying to stand out with speed.

During the FA Cup between January and May this year, the News UK title ran a branded-content campaign with Procter & Gamble razor brand Gillette, publishing half a dozen videos, one for the best goal from each of the six rounds of the tournament, within hours of the goal.

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The Sun’s Branded-Content Play: Newsroom Metabolism

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