The Super Bowl ads, ranked

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to AI

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What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer and soda, downing potato chips and ordering food delivery from our couches? We already knew that.

What’s new this year is the onslaught of commercials trying to convince us that artificial intelligence is going to change our lives, with more than a dozen ads for A.I. chatbots or other A.I.-based services. But, aware of the fear A.I. inspires in many people, the ads mostly offer to change our lives in small, unthreatening ways.

What follows is my annual ranking of Super Bowl commercials. Do not look for my picks to correlate with any of the various emotion-meter rankings. (Clydesdales do not make my heart beat faster.)

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