The Swedish Startup Kit is Rethinking Analytics for a Broader View of What Makes a Story Successful

Posted Thursday, June 8, 2017 10:45 am

Joseph Lichterman | Nieman Lab

Every time a staffer at the Swedish news startup Kit produces a story — no matter if it’s a Facebook video recipe for avocado hummus or a text story on Kit’s own website about coal-fired powerplants — they have to fill out 17 categories of metadata that the company developed to classify stories.

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The Swedish Startup Kit is Rethinking Analytics for a Broader View of What Makes a Story Successful

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